amie Lee Curtis and Cara Delavigne pose on the champagne-colored red carpet during the Oscars arrivals at the 95th Academy Awards in Hollywood, Los Angeles, California, U.S. [Source: Reuters]

Jamie Lee Curtis, Brendan Fraser and other Oscar nominees walked a champagne-coloured carpet as “Everything Everywhere All at Once,” “Top Gun: Maverick” and other blockbusters were competing for the coveted best picture prize.

In case of an unexpected twist, a crisis response team was on hand at the Dolby Theatre in Los Angeles. The group was formed after Will Smith smacked Chris Rock on stage last year, tarnishing the film industry’s most prestigious ceremony.

In this, the 95th Oscars, the Academy of Motion Picture Arts & Sciences hoped to move past the slap and stage a glitzy show with new elements to attract younger viewers and boost sagging TV ratings.

Ahead of the ceremony, nominees dressed in designer gowns and tuxedos touted their movies on a champagne carpet in place of the traditional red.

Angela Bassett, considered the favourite supporting actress for her role in “Black Panther: Wakanda Forever,” chose a mermaid-shaped gown in purple, the colour of the herb that provides power to the title character in the superhero flick.

Another supporting actress nominee, Curtis, wore a sparkling gold dress. She said she was bewildered when she first read the script for “Everything Everywhere,” the unlikely best picture frontrunner about a dimension-hopping Chinese-American laundromat owner, her family and a tax auditor played by Curtis.

But when she saw the finished film, Curtis said she thought: “Oh they’ve made a masterpiece. This is a movie that’s going to change the cinema.”

The show, starting at 8 p.m. Eastern time (2400 GMT on Monday), was due to be broadcast live on Walt Disney Co’s (DIS.N) ABC network. Comedian Jimmy Kimmel returned as host for the third time.

Producers said they planned to celebrate the moviegoing rebound of the past year, one that some feared might never happen when streaming took hold during the COVID-19 pandemic.

Last year, the television audience for the Academy Awards ranked as the second-lowest ever with 16.6 million viewers.

The big films on Sunday’s ballot, rather than some of the little-seen movies nominated in recent years, could help draw more viewers. The musical performances also may boost viewership.

Lady Gaga emerged as a last-minute addition, according to Hollywood publication Variety, which said she will sing her nominated “Top Gun” song “Hold My Hand.” Oscars producers said last week that Gaga was unable to make it because she was in the middle of filming a sequel to the 2019 movie “Joker.”

Pop superstar Rihanna also will take the stage, performing “Lift Me Up” from “Black Panther: Wakanda Forever.”

One novelty in the broadcast: QR codes will flash on TV screens ahead of commercial breaks with links to two- to three-minute videos about nominees. Organizers hope that sharing information about the contenders will give viewers people to root for and keep them watching.

To change up the look, organizers swapped out the traditional red carpet for the first time since 1961, opting instead for the champagne colour. The stars’ entrance was covered by a dark tent to give the appearance of nighttime glamour.

Michelle Yeoh faces off in the best actress category with Cate Blanchett, who played a devious orchestra conductor in “Tar.” The best actor may be a toss-up between “Elvis” star Austin Butler and Brendan Fraser, who played a severely obese man in “The Whale.”

Ke Huy Quan leads the supporting actor race for his role as Yeoh’s disgruntled husband in “Everything Everywhere.” A child star in the 1984 “Indiana Jones” movie, Quan quit acting for two decades because he saw little opportunity for Asian actors.

Winners are voted on by the roughly 10,000 actors, producers, directors and film craftspeople who make up the film academy.