Reuters
Elon Musk. [Source: Reuters]
Twitter CEO Elon Musk said that the social media platform will allow media publishers to charge users on a per-article basis with one click.
He is calling it a win for both the public and media organizations.
The feature, to be rolled out today, will enable users who do not “sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article,” billionaire owner Musk tweeted.
On Friday last week, Musk said that Twitter will take a 10% cut on content subscriptions after the first year, noting that the company will not take a cut for the first 12 months. These subscriptions include long-form text and hours-long videos.
Since taking over the social media firm in October, Musk has swiftly moved through a number of product and organizational changes. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee base by about 80%.
Musk has been bringing in changes to boost revenue at Twitter after the social media platform saw advertising income drop last year in the run-up to his on-again-off-again acquisition that closed.
