Reuters
[Source: Reuters Business]
Microsoft Corp-owned (MSFT.O) LinkedIn said it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.
This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.
LinkedIn’s trailing 12-month revenue is north of $14 billion, and as of the third quarter of fiscal year 2023, revenue increased 8% year-over-year.
The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.
The Information reported the news earlier on Thursday.
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