Business

E-commerce strategy to boost digital trade

April 18, 2024 6:18 am

Deputy Prime Minister and Minister for Trade Manoa Kamikamica announces the development of a national e-commerce strategy to help Fiji take advantage of the new opportunities and trends.

Kamikamica says Fiji is quickly advancing with e-commerce and online marketing, as local products are being sold digitally to overseas markets.

He says the strategy will capitalize on this digital landscape and encourage employment growth.

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“It will also encourage innovations and entrepreneurship, driving job creation and, of course, diversifying the Fijian economy.”


DPM and Trade Minister Manoa Kamikamica

Kamikamica adds that developing the national e-commerce strategy is vital to harnessing e-commerce and ensuring Fijian businesses can access global markets, reach a broader customer base, and compete effectively in the digital space.

Consultations to refine the e-commerce strategy were held last month.