Kirisitiana Uluwai 
A World Bank report has made suggestions on unique opportunities to redefine the tourism industry in Fiji and the Pacific region.
The “The Future of Pacific Tourism Report” offers new insight into the economic impacts of the tourism sector after examining tourism trends and future opportunities in 11 Pacific Island countries including Fiji, before and after the pandemic.
The report states that adventure and cultural tourism can provide Pacific governments and their private sectors with more environmentally and economically sustainable sources of growth.
The report not only provides strategies that could possibly bolster revenue but also important recommendations for developing a greener, more resilient, inclusive, and competitive tourism sector in the context of increased arrivals.
World Bank Country Director for Papua New Guinea and the Pacific Islands, Stephen Ndegwa, says the institution is committed to supporting Pacific governments with their ongoing economic recovery, and for many, this means improving the diversification of tourism segments.
